Lettres d'information

Choisissez ce que vous souhaitez recevoir :

Merci de renseigner votre adresse de messagerie électronique :

@

Votre adresse email ne sera utilisée que dans le cadre de campagnes d'information ITER Organization auxquelles vous êtes abonné. ITER Organization ne communiquera jamais votre adresse email et autres informations personnelles à quiconque ou dans le cadre d'informations commerciales.

Si vous changez d'avis, il vous est possible de vous désinscrire en cliquant sur le lien 'unsubscribe' visible dans vos emails provenant d'ITER Organization.

Pour plus d'information, veuillez consulter notre Politique de confidentialité.

Actu & Médias

Links

Of Interest

See archived articles

Conferences


ITER NEWSLINE 118

Pour les actualités en français, voir la page Actus & Médias.

Sharing the excitement of a unique project

Communication requires tools. But more important, it requires a spirit. And the more this spirit is shared within the Organization, the more ITER Communication will be efficient. (Click to view larger version...)
Communication requires tools. But more important, it requires a spirit. And the more this spirit is shared within the Organization, the more ITER Communication will be efficient.
When Neil Calder talks about communication, he "sees euro signs in front of his eyes." He doesn't mean, of course, that communication is a fast and easy way to become rich. He means that what communication should aim for, first and foremost, is engendering support from the people and institutions that matter most to the Organization: the stakeholders and the Members' decision makers who provide funding for the project.

But before "communicating," explained ITER Head of Communication at the 7th Inside ITER seminar, on Friday 12 February, one "has to have a clear idea of what [one is] here for." In ITER's case, it is as simple as it is grand: we are here "to realize an environmentally friendly energy source for humanity."

And this is a great chance for all of us, whether "communicators" or not: environment and energy—along with "Big Science"—are among the public's strongest centres of interest.

Reaching the stakeholders; reaching the general public, whether local or global; building an international fusion community; communicating the "core values" of the organization and sharing the excitement of a unique science project, this is what ITER Communication is about.

Implementing these goals require different tools and ITER Communication has developed several over the past year and a half. But more important, it requires a spirit. And the more this spirit is shared within the Organization, the more ITER Communication will be efficient, far-reaching and ... fun.

return to Newsline #118