Subscribe options

Select your newsletters:


Please enter your email address:

@

News & Media

Latest ITER Newsline

  • Lower cylinder | A transfer that felt like art

    Art has little to do with the transfer of a giant component. On Monday however, as ITER was preparing to celebrate Leonardo da Vinci's 500th anniversary, scienc [...]

    Read more

  • Event | ITER in Da Vinci mode

    'The most noble pleasure is the joy of understanding.' Written more than 500 years ago in the private journal of Leonardo da Vinci, these words still felt timel [...]

    Read more

  • Image of the week | When the Pit inspires an artist

    On a Sunday morning, when all is silent and still on the ITER platform, an eerie dimension is added to the Tokamak Pit. Hidden eyes seem to peer through the [...]

    Read more

  • Leonardo and innovation | In the steps of a giant

    To the members of a panel on innovation and Italian leadership, the moderator had one question: how do you see Leonardo da Vinci's scientific method—a systemati [...]

    Read more

  • Image of the week | Sandblasting

    Whether at home or in a nuclear installation, a painting job begins with surface preparation. In the ITER Tokamak Pit, close to 3,000 square metres of wall need [...]

    Read more

Of Interest

See archived entries

ITER communicators brainstorm new approaches

Laban Coblentz, Head of Communication

Last week communication specialists from the seven ITER Domestic Agencies came to ITER Headquarters for a two-day session to share their views, compare strategies, and explore new opportunities for collaboration. (Click to view larger version...)
Last week communication specialists from the seven ITER Domestic Agencies came to ITER Headquarters for a two-day session to share their views, compare strategies, and explore new opportunities for collaboration.
A central paradox for the ITER communicator is knowing that the ITER "product" is the largest, most complex multinational science and engineering project on Earth—arguably the largest in human history—and yet knowing also that a relatively tiny percentage of the global public has heard of ITER or tokamak fusion.

Raising the ITER public profile, especially with the project in full-swing construction, is therefore a priority. Last week communication specialists from ITER's Domestic Agencies came to ITER Headquarters for a two-day session to share their views, compare strategies, and explore new opportunities for collaboration.

For both Domestic Agencies and the ITER central team, engagement in the effort to raise public awareness is enthusiastic and richly varied. In Russia, Alex Petrov carefully maintains a running dialogue with key journalists, ensuring they are consistently well-informed on ITER progress. The Indian Domestic Agency and its parent organization in Ahmedabad, the Institute for Plasma Research, sponsor a broad variety of outreach programs for students, ranging from year-long internships and summer education programs for secondary school children to a week-long program centred around National Science Day. The parent organization for the Korean Domestic Agency, the National Fusion Research Institute, has constructed a beautiful new Visitors Centre with polished displays on fusion, the KSTAR tokamak, and ITER.

Other initiatives focus on using technology, in simple or spectacular ways, to highlight features of the ITER Project. China has invested in an interactive tokamak model that draws large crowds at exhibits—including a visit from no less than President Xi Jinping earlier this year. Japan revealed an innovative new papercraft tokamak model, useful as a display or an educational tool. Europe proposed a standardized approach to communicating the percentage of completion for manufacturing contracts and other project aspects, using ITER-wide criteria and harmonized graphics. Lynne Degitz of the US ITER Project Office led a discussion on re-thinking the "value" of the ITER Project, articulating more consistently and broadly the acquired skills and ground-breaking technologies developed by ITER suppliers, as well as spin-offs that have non-fusion-related applications.

The COM group at the central ITER Organization demonstrated a new virtual tour under development, featuring 360-degree videos of the worksite shot with drones, and complete with an Oculus Rift for an immersive remote experience.

Broad discussions were also held comparing publications, photography and filming strategies, and communication budgets. A clear expectation was set for increased collaboration among the groups. The shared goal is clear: a continuous and significant expansion of public awareness of fusion and the ITER Project, with special attention directed toward key stakeholders and young audiences.


return to the latest published articles