Today, the industries that drove the industrial revolutions in the 18th and 19th centuries are reinventing themselves to keep pace with the world of innovation and ever-evolving technologies.
Presentations, videos, mockups, demonstrations, virtual reality, knowledgeable volunteers ... everything was in place at the ITER stand to transmit enthusiasm about how ITER science is pushing industry to ever greater levels of innovation and accomplishment.
Digitalization, the internet, big data, virtual reality ... these techniques are already revolutionizing production. A fourth industrial revolution is underway, and Industry 4.0 will require new resources to take on the jobs of the future. By showing that factories of today are nothing like factories of the past, the three-day L'Usine Extraordinaire event aimed its messaging at middle and high school students—the employees of the future—with hands-on displays, robotics, connectivity, simulations, mockups, conferences and videos all designed to stimulate interest in the wide variety of careers made possible by industry.
Inaugurated by Bruno Le Maire (French Minister of Economy and Finance) and Bernard Bigot (ITER Director-General and L'Usine Extraordinaire president), the three-day event attracted over 20,000 people. © F. Moura / L'Usine Extraordinaire Marseille 2019